Executive Briefing Center Presentation
Role: Senior Graphic Designer
Deliverables: Updated Sales presentation
This redesign not only elevated the EBC experience but also set a new standard for executive engagement across Amazon. By creating a more inclusive, forward-thinking, and scalable design, we've positioned AWS to better serve our diverse customer base and drive innovation across industries.
The redesign's success validates our investment in creating a more sophisticated, cohesive approach to executive communications. By elevating our visual narrative and aligning it with IXT's value proposition, we've created a powerful tool that consistently delivers results across diverse industry verticals and customer segments.
The standardized design system has become a cornerstone of our executive engagement strategy, proving particularly effective in articulating complex solutions and accelerating decision-making processes with high-value prospects and existing customers.
The strategic redesign of the EBC deck has delivered significant business impact across multiple dimensions. Through thoughtful art direction and precise design execution, we established a new standard for executive engagement that has directly contributed to successful outcomes with key enterprise customers:
Aligned with Amazon's commitment to sustainability, we incorporated:
In 2024, Kaylyn spearheaded a comprehensive redesign of the Executive Briefing Center (EBC) program, focusing on creating a future-forward and inclusive experience that resonates with the diverse global customer base. This initiative was driven by the need to align executive engagement strategies with evolving business landscapes and customer expectations.
Key Elements of the Redesign:
Digital-first approach to reduce reliance on printed materials
Emphasis on AWS's sustainable cloud solutions in briefing content
Use of eco-friendly materials for any physical components of the EBC experience
Enhanced Digital Integration:
Developed virtual and augmented reality components for remote and hybrid briefings
Created interactive data visualizations to bring customer success stories to life
Implemented a digital follow-up system to extend engagement beyond the briefing
We integrated digital elements to create a more immersive and interactive experience:
Can be easily adapted for use across all of Amazon's business units
Maintains consistent branding while allowing for customization to specific business needs
Includes modular components for rapid creation of new materials
Recognizing the potential for broader application, Kaylyn developed a flexible design system that:
Future-Forward Content Strategy:
Highlights emerging technologies and their potential impact on various industries
Addresses forward-looking business challenges and opportunities
Incorporates predictive insights and trend analysis to demonstrate AWS's thought leadership
Collaborating closely with lead business development peers, Kaylyn crafted new copy that:
Curating imagery that represents a wide range of industries, cultures, and demographics
Incorporating abstract and conceptual visuals to convey complex technological concepts
Ensuring accessibility in design choices, including color contrast and typography
Kaylyn reimagined the visual language of our EBC materials to reflect the diversity of our customer base and the global nature of AWS. This involved:
Secured major wins with industry leaders including EPIC, Mitsubishi, and Vasion
Established new strategic partnership with WestPac Created 3 pipeline opportunities with First Nations Bank Strengthened IXT's market position through enhanced visual storytelling
Demonstrated measurable improvement in customer engagement and deal progression