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On-set photography
Graphic Design
Creative Direction
All
The Black Xcellence Lounge
Virtual Reality
Web 3
Creative Director
Executive Briefing Center Presentation
Corporate work
Creative Director
Graphic Design
SHINE Global Leadership Initiative 2023/24
Creative Director
Creative Director
Graphic Design
"Inclusive Care, Everywhere" Pop Up Campaign
Graphic Design
Graphic Design
Marketing for the Culture Summit 2024
Creative Operations
Graphic Design
GoalDigHer Merch Designs
On-set photography
On Hallowed Grounds: Story of Martyrs Park
Creative Director
Graphic Design
Corporate work
Executive Leadership Council 2023
Graphic Design
GovTech Con 2024
Graphic Design
Creative Director
UI / UX
The Current Event Nonprofit
On-set photography
Quakertown, USA
Creative Director
Corporate work
re:Invent 2024
The Black Xcellence Lounge
Virtual Reality
Web 3
Creative Director
Executive Briefing Center Presentation
Corporate work
Creative Director
Graphic Design
SHINE Global Leadership Initiative 2023/24
Creative Director
Creative Director
Graphic Design
"Inclusive Care, Everywhere" Pop Up Campaign
Graphic Design
Creative Director
Graphic Design
Corporate work
Executive Leadership Council 2023
Graphic Design
Creative Director
UI / UX
The Current Event Nonprofit
Creative Director
Corporate work
re:Invent 2024
Executive Briefing Center Presentation
Corporate work
Creative Director
Graphic Design
SHINE Global Leadership Initiative 2023/24
Creative Director
Creative Director
Graphic Design
"Inclusive Care, Everywhere" Pop Up Campaign
Graphic Design
Graphic Design
Marketing for the Culture Summit 2024
Creative Operations
Graphic Design
GoalDigHer Merch Designs
Creative Director
Graphic Design
Corporate work
Executive Leadership Council 2023
Graphic Design
GovTech Con 2024
Graphic Design
Creative Director
UI / UX
The Current Event Nonprofit
On-set photography
On Hallowed Grounds: Story of Martyrs Park
On-set photography
Quakertown, USA
GovTech Con 2024
Project
Project Result
The Overview
Role: Graphic Designer
Deliverable: Sponsorship Deck
Budget: $1,500
As a result of the strategic visual approach:
The sponsorship deck set a new standard for future conference materials, serving as a template for continued growth and outreach.
The design work led by Kaylyn directly contributed to the strong visual cohesion and professional presentation of GovTechCon 2024, helping to secure sponsorships from major industry leaders including AWS, Deloitte, Markon, and Yellow Tail Tech. The sponsorship deck not only elevated the brand perception of the event but also served as a key tool in communicating impact, reach, and ROI to potential partners.
The event saw record-breaking attendance with over 2,500 government tech professionals participating.
As the graphic designer for GovTechCon 2024, Kaylyn led the development of a cohesive visual identity for the conference, aligning design elements with the event’s core mission of empowering the next generation of government technology professionals. A standout contribution was the design of the official sponsorship deck, which played a key role in securing high-profile sponsors such as AWS, Deloitte, Markon, and Yellow Tail Tech.

The sponsorship deck was crafted to reflect the event’s forward-thinking theme, “Welcome to the Future of GovTech,” while highlighting compelling metrics — over 2,500 attendees, 50+ speakers, and 40+ sessions. Through a visually impactful and strategically structured presentation, the deck clearly communicated the value of partnership, directly contributing to the event’s successful sponsorship outcomes.
GovTechCon 2024 exceeded its sponsorship goals, attracting both returning and first-time partners.
The visual assets received praise from sponsors and stakeholders for their clarity, professionalism, and alignment with the event’s future-forward theme.
GoalDigHer Merch Designs
Project
Project Result
The Overview
Role: Graphic Designer
Deliverable: Print-ready shirt design files
Budget: $750

Key Design Elements:
The final design successfully merged professional tech aesthetics with approachable fashion sensibilities, creating merchandise that resonates with GoalDigHer's diverse community of women in technology while maintaining its premium positioning.
Created custom merchandise design for GoalDigHer's Vision Board e-Soirée, an exclusive networking event empowering women in tech. The design needed to embody both professional sophistication and casual wearability while reinforcing the organization's mission of fostering community among women in technology.
Brand integration: GoalDigHer messaging
Visual wordplay incorporating "GoalDigging" concept
Sophisticated color palette
Contemporary typography
Front/back shirt design concept
Playful interpretation of "GoalDigging" theme
Tech-focused feminine aesthetic
Age-inclusive appeal
Fashion-forward yet versatile style
Design Requirements:
Marketing for the Culture Summit 2024
Project
Project Result
The Overview
Role: Creative Operations Strategist
Deliverable: Operations strategy & dashboard
Budget: $27K

Kaylyn’s strategic approach and leadership brought clarity, alignment, and structure to the team’s efforts. Her work ensured smooth collaboration, strengthened internal communication, and directly contributed to the successful execution of the 2024 Marketing for the Culture Summit.
Created a series of deadline-driven milestones to ensure visibility into the summit's progress, allowing the team to stay focused and engaged.
Kaylyn played a critical role in shaping the operational and creative framework for the summit, ensuring alignment across team efforts and smooth project execution. Her contributions included:
Marketing for the Culture Summit (MFTCS) presented by African American Marketing Association.
Developed a detailed Operations Hub in Excel to manage the full event workflow, featuring:
Budget Tracker
Inventory Planning
RACI Matrix for responsibilities
Workback Schedule
Volunteer Coordination
Session Programming
Built a centralized dashboard that included:
Hot Links: quick access to key documents and resources
Member Directory: a contact and role listing for all team members
Official Summit Messaging: unified key messages for consistency in communications
Kaylyn’s Contributions:
Timeline & Milestone Development
One-on-One Alignment Sessions
Conducted individual sessions with each team member to understand their vision, role, and goals — fostering clarity, collaboration, and strategic cohesion.
Breaking the Fourth Wall panel presentation
Committee Dashboard
Operations Hub Creation
Committee Dashboard Design
Quakertown, USA
Project
Project Result
The Overview
Role: On-Set Photographer
As the on-set photographer, Kaylyn captured behind-the-scenes moments throughout the filming of Quakertown, USA. Her photography helped document the production process, highlighted the creative energy on set, and contributed to the film’s visual archive. The images were later used for promotional materials, press coverage, and internal storytelling — bringing the film’s narrative to life beyond the screen.
Captured high-quality behind-the-scenes photography that documented the full scope of production, from staging and setup to emotional performance moments.

Collaborated closely with directors and producers to ensure visual consistency and narrative alignment.

Focused on storytelling through imagery — spotlighting the cultural significance of Quakertown, a historically Black community displaced in the 1920s.

Maintained discretion and professionalism on set while navigating tight shooting schedules and evolving production environments.

Edited and curated photo selections to reflect both the historical depth and present-day artistry of the project.
As part of her role as On-Set Photographer, Kaylyn aimed to achieve the following objectives:
On Hallowed Grounds: Story of Martyrs Park
Project
Project Result
The Overview
Role: On-Set Photography + Featured Extra
Deliverables: BTS photography and Acting
Documentary Trailer featuring Kaylyn:
Accolade: London International Film Festival Debut and Award (April 5, 2025)
Photography Placement on On Hallowed Ground Official IMDB and other film digital properties
"On Hallowed Ground: Story of Martyrs Park" is a short documentary film exploring the devastating legacy of racial terror lynchings in America and the power of the 'Shadow Lines' memorial to unravel the complex relationship between place, memory and the on-going quest for justice and healing.
The Current Event Nonprofit
Project
Kaylyn's Roles
Project Result
The Overview
Role: Creative Director and Board Member for The Current Event
Deliverable: Interactive nonprofit website launching August 2024
Kaylyn leads the creative vision and brand development for this innovative non-profit organization. The role focuses on creating an inclusive platform that transforms traditional fundraising through culturally relevant experiences and meaningful community engagement.
Brand identity system and guidelines
Marketing and communication assets
Designing compelling pitch decks
Creating sponsor engagement materials
Developing presentation templates
The creative strategy aims to:
Transform traditional fundraising models
Create comfortable engagement opportunities
Build meaningful corporate partnerships
Drive community-centered impact
Core Responsibilities:
Impact Focus:
Design Approach:
The creative direction emphasizes:
Accessible and inclusive design
Light-hearted yet conscious tone
Culturally relevant visual language
Innovative event storytelling
Strategic Vision:
Reimagining nonprofit engagement through creative event experiences
Building bridges between corporate sponsors and community impact
Establishing a distinctive brand voice that balances purposeful mission with accessible tone
The Current Event Non Profit Brand + Style Guide
Social Media Post
Sponsorship Materials:
Digital Presence:
Leading website design and user experience
Creating dynamic content strategy
Overseeing digital asset development
Brand Development:
Creating comprehensive brand identity system
Establishing design guidelines and visual language
Developing tone of voice and messaging strategy
Logotype
re:Invent 2024
Project
Kaylyn's Roles
Project Result
The Overview
Budget: $230K
Deliverables:
The initiative successfully captured and amplified IDE stories at AWS's largest annual event, creating lasting content assets that showcase Amazon's commitment to inclusive technology leadership while engaging global audiences across multiple platforms.
As Visual Design Lead / Art Director for IXT's media presence at re:Invent 2024, Kaylyn orchestrated comprehensive visual IDE storytelling for Amazon’s flagship technology conference, engaging over 65,000 global attendees. The initiative focused on amplifying Inclusion, Diversity, and Equity (IDE) narratives through strategic content creation and distribution.
Coordinated with AWS Video Program team
Directed multiple video and photo crews
Managed post-production workflow
Orchestrated content distribution strategy
Production Management
Scope of Direction
End-to-end management of IXT photography and videography
Vendor and internal partner coordination
Social media strategy and content creation
Documentary coverage of IDE presence and initiatives
Video Production
Customer testimonial video for AWS YouTube channel
Three feature interviews with IDE leadership
Documentary coverage of community impact initiatives
Amazon One Medical
Social Storytelling
Real-time content creation and distribution
Strategic narrative development
Community engagement content reaching 5000+ attendees
Photography
Event documentation of IDE presence
Executive portraits and candid coverage
Community engagement photography
Social media optimized assets
The Black Xcellence Lounge
Project
Project Result
The Overview
Role: Creative Director & Curator
Deliverables: A strategy and virtual world/space in Web 3.0 for StockX and Black History Month
B‍udget: $3,000
Kaylyn successfully strategized and executed a 4- section (XNFT Info Area, Onboarding Area, Bar/ Fit Check and Basketball Court) lounge within the Spatial platform. Through this concept, Black in Meta was able to gain approval and successfully launched this space in partnership with StockX.
Founded in 2021, Black in Meta is the premiere platform and non- profit organization onboarding the Black community into Web 3.0 spaces. Kaylyn Hill led as the Creative Director of Black in Meta. Kaylyn Hill leverages her contemporary style with infused Black stories to keep a consistent yet unpredictably impactful experience.

To raise awareness of the contributions and achievements of Black people throughout history, and to celebrate the diversity and creativity of the Black community, using the Metaverse (Spatial) as a medium.
Executive Leadership Council 2023
Project
Project Result
The Overview
Role: Creative Director
Deliverable: Sizzle reel, branded event assets and overall production management
Budget: $2.3M
The Black Renaissance succeeded in creating a meaningful celebration of Black executive talent while strengthening Amazon's commitment to diverse leadership. Through Kaylyn's creative direction and strategic execution, the event set a new standard for corporate recognition programming and demonstrated the power of intentional experience design in driving employee engagement and retention.

Kaylyn's leadership in executing this large-scale initiative showcased her ability to manage complex, multi-stakeholder projects while delivering measurable impact on organizational culture and employee sentiment.
In 2023, Kaylyn served as Creative Director for Amazon's groundbreaking Executive Leadership Conference, "The Black Renaissance," a $2.3M gala experience designed to celebrate and retain Black Senior and Executive leadership talent. Managing multiple agencies and a cross-functional team, Kaylyn orchestrated an transformative event that redefined corporate recognition programming.
Optimized $2.3M budget across multiple workstreams
Achieved cost efficiency of $15,553 per retained leader (MLMS participants)
Delivered significant improvement in employee brand sentiment with 67% positive rating
Measurable Outcomes:
Creative Leadership & Production Scope:
Creative Agency: Brand development and experience design
Media Team: Content creation and documentation
Production Agency: Event execution and technical direction
Cross-functional Teams: Amazon's Black Business Accelerator, AWS Innovation Fund, and marketing divisions
Cost Efficiency & ROI:
Brand & Culture Impact:
83% improved perception of Amazon's community engagement
75% reported enhanced view of Amazon's inclusive culture
67% expressed increased likelihood to remain with Amazon
Retention & Development:
73% of participants reported better understanding of their future at Amazon
84% gained clarity on leveraging their skills within the organization
71% identified Amazon as a premier destination for career advancement
Conceptualized "The Black Renaissance" theme and narrative
Developed comprehensive brand identity system
Directed multi-channel content strategy
Oversaw environmental design and experience mapping
Creative Direction:
Orchestrated $2.3M budget allocation
Coordinated multiple vendor relationships
Managed detailed workback timeline
Supervised technical production elements
Production Management:
Stakeholder Alignment:
Strategic Execution:
Led cross-functional team collaboration
Facilitated executive stakeholder communications
Managed agency partner relationships
Coordinated with internal Amazon teams
ELC 2023 Commemorative Book
SHINE Global Leadership Initiative 2023/24
Project
The Overview
Role: Creative Director; Graphic Designer
Deliverables: Social Media and Digital Graphics, Brand Identity
Budget: $900k
The SHINE 2024 campaign successfully elevated the program's global presence while creating meaningful connections within Amazon's Latina executive community. The strategic design approach and multi-channel execution established a strong foundation for continued program growth and engagement.
Through strategic design thinking and targeted communication strategies, Kaylyn created:
In 2024, Kaylyn developed and executed the comprehensive brand identity and multi-channel campaign for SHINE 2024, Amazon's premier leadership development program focused on empowering Latina executives. The initiative achieved significant engagement metrics and established a new benchmark for inclusive leadership programming.
Brand Development & Campaign Execution:
User-centric website architecture
Automated email nurture sequences
Social media content calendar
Interactive digital touchpoints
Content Development:
Compelling video narratives
Testimonial series
Program benefit visualization
Community success stories
Digital Strategy:
Custom intranet portal optimizing user experience and program accessibility
Engaging video trailer highlighting program benefits and success stories
Dynamic social media content suite driving community engagement
Strategic email campaign nurturing participant journey
Digital Presence:
17% increase in employee engagement within first quarter
Heightened program visibility across global markets
Strengthened community connection among Latina executives
Enhanced digital registration experience driving program adoption
Impact Metrics:
Visual Identity:
Campaign Components:
Contemporary brand system reflecting Latin culture and leadership
Adaptable design elements for global markets
Cohesive typography and color strategy
Bilingual asset suite
Brand Identity
MoodBoard
Project Result
"Inclusive Care, Everywhere" Pop Up Tour and Membership Campaign
Project
The Overview
Role: Creative Director; Graphic Designer
Deliverables: Social and Digital Graphics, Branded Asset design, Event/ activation creative direction and event photography
Budget: $18.6K
Through Kaylyn's strategic creative direction and hands-on execution across multiple touchpoints, the initiative successfully achieved 100% of its target goal, securing 10% OneMedical membership adoption from eligible Glamazon members. The cohesive visual narrative strengthened the campaign's impact and demonstrated the power of thoughtful design in healthcare engagement initiatives.

The photography and design assets continue to serve as cornerstone materials for ongoing OneMedical x Amazon wellness programs, establishing a visual foundation for future inclusive healthcare initiatives.
Kaylyn developed a comprehensive visual system that encompassed:
In 2024, Kaylyn spearheaded the creative direction and visual identity for a groundbreaking employee engagement initiative that merged healthcare accessibility with LGBTQ+ inclusivity. The "Inclusive Care, Everywhere" Pop Up Tour and Membership Campaign successfully connected OneMedical's healthcare services with Amazon's Glamazon employee resource group members through an immersive pop-up tour experience.
Creative Scope & Execution:
Social media content package
Email marketing templates
Digital display advertisements
Virtual event materials
Photography:
Event documentation
Portrait sessions
Lifestyle imagery
Brand photography
Digital Assets:
Environmental Design: Custom signage and wayfinding for pop-up locations
Digital Communications: Cohesive social media assets and email campaigns
Brand Integration: Strategic placement of OneMedical and Amazon brand elements
Photography: Original documentation of events and creation of authentic marketing assets
Physical Experience:
Deliverables:
Large-format environmental graphics
Information kiosks and display systems
Branded engagement zones
Directional signage suite
Project Result
Executive Briefing Center Presentation
Project
The Overview
Role: Senior Graphic Designer
Deliverables: Updated Sales presentation
This redesign not only elevated the EBC experience but also set a new standard for executive engagement across Amazon. By creating a more inclusive, forward-thinking, and scalable design, we've positioned AWS to better serve our diverse customer base and drive innovation across industries.
The redesign's success validates our investment in creating a more sophisticated, cohesive approach to executive communications. By elevating our visual narrative and aligning it with IXT's value proposition, we've created a powerful tool that consistently delivers results across diverse industry verticals and customer segments.

The standardized design system has become a cornerstone of our executive engagement strategy, proving particularly effective in articulating complex solutions and accelerating decision-making processes with high-value prospects and existing customers.
The strategic redesign of the EBC deck has delivered significant business impact across multiple dimensions. Through thoughtful art direction and precise design execution, we established a new standard for executive engagement that has directly contributed to successful outcomes with key enterprise customers:
Aligned with Amazon's commitment to sustainability, we incorporated:
In 2024, Kaylyn spearheaded a comprehensive redesign of the Executive Briefing Center (EBC) program, focusing on creating a future-forward and inclusive experience that resonates with the diverse global customer base. This initiative was driven by the need to align executive engagement strategies with evolving business landscapes and customer expectations.
Key Elements of the Redesign:
Digital-first approach to reduce reliance on printed materials
Emphasis on AWS's sustainable cloud solutions in briefing content
Use of eco-friendly materials for any physical components of the EBC experience
Sustainability Focus:
Enhanced Digital Integration:
Developed virtual and augmented reality components for remote and hybrid briefings
Created interactive data visualizations to bring customer success stories to life
Implemented a digital follow-up system to extend engagement beyond the briefing
We integrated digital elements to create a more immersive and interactive experience:
Scalable Design System:
Can be easily adapted for use across all of Amazon's business units
Maintains consistent branding while allowing for customization to specific business needs
Includes modular components for rapid creation of new materials
Recognizing the potential for broader application, Kaylyn developed a flexible design system that:
Future-Forward Content Strategy:
Highlights emerging technologies and their potential impact on various industries
Addresses forward-looking business challenges and opportunities
Incorporates predictive insights and trend analysis to demonstrate AWS's thought leadership
Collaborating closely with lead business development peers, Kaylyn crafted new copy that:
Inclusive Art Direction:
Curating imagery that represents a wide range of industries, cultures, and demographics
Incorporating abstract and conceptual visuals to convey complex technological concepts
Ensuring accessibility in design choices, including color contrast and typography
Kaylyn reimagined the visual language of our EBC materials to reflect the diversity of our customer base and the global nature of AWS. This involved:
Secured major wins with industry leaders including EPIC, Mitsubishi, and Vasion
Established new strategic partnership with WestPac Created 3 pipeline opportunities with First Nations Bank Strengthened IXT's market position through enhanced visual storytelling
Demonstrated measurable improvement in customer engagement and deal progression